Jebsen wanted to have something fun for the “Blue Girl Summer Fresh Promotion”, we then made this iPad Game for their Blue Girl Summer Team to bring around as their promotion gear. Consumers just needed to pick which beer to open from the screen like lucky draw to see what prize they can get.
They made great success with it and beat the target sales, so they used the same mechanism to create many more games for different brands & promotions later on.
Medium:
iPad Digital Game
ClientBlue GirlServicesiPad Digital GameYear2013Link---
